2 years ago
DESIGN COMPETITION!
What:
Dining is an experience expressive of lifestyle, economics, ethnicity and heritage. It is imbued with meaning and ritual, as well as function. At its most basic, it nourishes the body; at its best it nourishes the spirit.
But how we eat, when we eat, what we eat, even where we eat: all have changed drastically in the past 100 years. Until the mid-20th century, it occurred mostly as a static social event, whether at a table or around a fire.
In contrast, today it can be a solitary activity, in a lounge chair on a balcony while Twittering or taken on the road driving from one soccer practice or business appointment to another. We eat on the patio and the beach, on stadium bleachers and at kitchen tables, in restaurants and at cocktail parties, and sometimes still around a communal fire.
Whatever the case, dining remains an opportunity for a meaningful experience, for sharing and connection through food.
Change is the fuel that design innovation thrives on. It inspires us by asking the question, “How can we make this experience better?”
I invite you to submit concepts that elevate the experience of serving, sharing and consuming food. Investigate how to contribute new aesthetic, functional and emotional dimensions, from sheer beauty and sensual pleasure to better ergonomics and thermal and mechanical performance. The entire “tablescape” is your palette and you decide your dining canvass. Consider today’s many lifestyles and the changing nature of dining across cultures and social groups.
When:
All entries due at 11pm January 6, 2010!!!
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